New trends to shake the event industry in the future

The event industry has remarked its potential growth with the advancement of technology. Events are now quite a tech-driven affair. There are some more trends which will be spotted in the future:



Source - Insider.in

1. Demand will outpace supply  

    In the coming years, demand for various events will definitely outpace the supply in the market. Planners will try to book events further in advance.There will be a huge increase in business due to the event industry. The coming years will follow a rule of "Grab now or never'. The longer you wait, the more you have to pay. Since there would be tremendous growth in the industry, employment and revenue will also show a hike. 


2. Increased dependency on technology

    Technology is important in every sphere of life. It is a lifeline for all events these days. Obviously, technology-centered industries will be more excited to use brand new tech tools at events, and they will be more comfortable handling them as well. Using an on-shelf or dedicated software to manage your work will greatly impact your work and will reduce your workload. Artificial intelligence and machine learning can add value to your event. Using apps, websites and chatbots can improve user engagement and will open new opportunities.     


3. Infusion of local flavors

     "Local flavors" isn't just about letting attendees taste the local cuisine. It is about creating an overwhelming experience by adding something unique to the location, something that they cannot have anywhere else. Aside from the food, you can add local culture, scenery, history, and more. This would outshine your work from other event management companies. In order to have a different experience for your customers, blending the cultures will prove to be a great innovation in the future. 


4. More hiring of the on-demand workforce

     One exciting trend which will continue to grow is the way freelancers find work and get paid. Past years have seen the emergence of recruitment companies which streamline the process of proving on-demand workforce and getting paid for through app or websites... With 2019 rapidly approaching and new companies entering the market streamlining this process even further, it looks likely that finding work will become even easier for both workers and those looking to hire an on-demand workforce.    


5. Data will be the new juggernaut

    Big data is considered to be the future of technology. Time has emphasized the importance of data and data security in events. Data can be a great aid in strategizing for event experience. In the future, data security would be a priority for your customers and value proposition for the company. Data security plans are already a critical issue for most of the industries and soon will be an important aspect of the event industry as well. Your data could prove to be a strategic tool for your business. data such as demographic data from previous events, and post-event surveys if possible, to see how your event evolves.


6. Multi-purpose apps

    Events are getting smarter with time. Nowadays multipurpose exclusive mobile apps for every event are the mainstream. With the mobile app, many purposes get a technical solution. An exclusive mobile could help your attendees know all the information about the event like venue, itinerary and other details. Also, these apps can help in marketing through personalized websites. Website building applications allow crafting beautiful event landing pages with no coding experience.
Event app developers are now focusing on integrating new and improved tech including AR and AI within the event app to engage attendees as well as for lead generation. By adding value to attendance experiences, multi-use apps make the major trend events need.


7. Drones

    With the growth of technology from the past few years, the use of various gadgets has also increased. With an array of new and developed drones being launched into the market, drone technology will play a major role in events in the coming future. But with the advancement of these drones, implications on their use have also increased many-fold. In the Olympics, drones mesmerized attendees with breath-taking drone shows. Apart from event experience, drones are also a great asset in terms of event security and surveillance. So, the use of drones will be a new trend in upcoming years.


8. Personalized experience

    With the key trends in the event management industry that enable targeted advertising, survey analysis, and advanced analytics, the industry is showing remarkable growth. If you know the needs of your customers and guest, you would be able to upgrade the value proposition of your business. Event planners will incorporate a new path depending on audience response to prompts and questions. This means that it’s possible to run similar events but have different experiences in each one.